Russian market at present belong to the most influential and one of the biggest on the planete. It is proved by the fact that there is one of the biggest numbers of customers there. This indicates that every company, which is grounded there or has a branch there, is more likely to reach satisfactory sales records. Nevertheless, thanks to recent situation concerning the conflict in the Ukraine, this market owing to political reasons is really difficult.
We can observe it on the example of McDonalds’ restaurants that are increasingly often closed due to economical sanctions imposed by US government on Russian side. Russia leads an independent policy and supports rebellions in eastern part of Ukraine, not caring even a little about the warnings analyzed by the worldwide community. Nonetheless, if we still would like to ground our own company in the above presented country, we should remember that it might be relatively difficult without obtaining GOST certification.
This document plays a very important role contemporarily, exceptionally in era of improving isolation of Russia on the global scene. This kind policy results also in the economical protectionism, which is related to the fact that local producers are advertised more than foreign companies. Nevertheless, GOST certification has always been believed to play a role of such document that proves that a foreign product is accepted regards the quality, which can help him observe proper sales records in this country – go to the page – if we plan an expansion on a foreign market like Russia, we ought to have everything appropriately scheduled. This indicates that thinking about GOST certification may be an attractive option and support us make a branch of our company be successful there even in this hard times . In the light of the points mentioned above, appropriate attitude and analysis of the above presented method is likely to help us achieve good results in Russia and make expansion there another step in the further progress of our brand.