Russian market according to analyses carried out by miscellaneous experts in this area is recognized to be quite difficult in diverse topics. Firstly, we are recommended to not forget that the conditions there in terms of political and economical sphere are really difficult.


Autor: Barry Lewis

What is more, they are not stable as Russia doesn’t belong to the most important international organizations. Consequently, this country in most cases leads an independent policy, which is generally concentrated on the country itself. Even though so far there was no appropriate advertisement for establishing a company in this country, we need to keep in mind that this market has a substantial potential. Above all, it is referred to the fact that regards Russian GOST we can improve our chances on the market, which is known to be one of those, which lacks competition the most (read more about russian gost). As a result, if a company manages to expand on it successfully, it might boost its revenues considerably.

Nevertheless, without investments in obtaining GOST certification we can find it pretty demanding to observe attractive results and capture interesting market share in Russia. What is more, we need to also not forget that it is very crucial and widely respected among Russian customers. As a result, if a product made by a foreign company, regardless of its standard, hasn’t obtained this kind certificate, it is not pretty likely at all to be obtained by different customers. This proves that acquiring so called Russian GOST is these days almost a necessity for enterprises, who would like to set up their branches in Russia (look here).

In the light of the points mentioned above, being active on the Russian market nowadays is connected with no doubt with acquiring GOST certification. The mentality of the Russian clients towards this certification makes it almost impossible for a foreign product to get good results and sales records without investing satisfactory amount of money in getting it.