What do we ought to think about appropriately early in the field of business in order to be much more likely to better deal with different difficulties?

Having an own company is a challenge that is full of successes as well as losses. Thus, we need to be properly prepared for both of the moments. Regards successes we ought to remember that almost always they only last for short period of time and we need to systematically be in touch with the situation on our market in order to avoid such situation, in which our competition would rapidly minimize the border between it and our company.