What do we ought to think about appropriately early in the field of business in order to be much more likely to better deal with different difficulties?

Having an own enterprise is a challenge that is full of successes as well as losses. Thus, we need to be properly prepared for both of the moments. Concerning successes we ought to keep in mind that almost always they only last for short period of time and we need to constantly be in touch with the situation on our market in order to avoid this kind situation, in which our competition would instantly minimize the border between it and our enterprise.